Branding
Art direction
Identity Design
Logo Design

A branding project for the National Inventors Museum, an institution dedicated to honoring groundbreaking inventors and inspiring future innovation.

The identity draws from the visual language of blueprints—the precise grids, drafting lines, and measured annotations where invention first begins. It explores themes of structure, experimentation, process, and discovery. Translating the technical foundation of innovation into a clear, contemporary visual system.