Branding
Type customization
Art direction

Signals in Silence is a contemporary exhibition brand exploring how overlooked fragments like dots, lines, and subtle moments in everyday life can be assembled into meaning. It suggests that clarity emerges not from what is loud, but from what is quiet and ignored. The identity is inspired by Braille, Morse code, and the soft rhythm of a sigh (...), forming a restrained dot-and-line system that frames silence as structure.

As part of the campaign, Signals of Motion is a pop-up collaboration with Nike that transforms athlete-derived movement data into visualized motion signals, allowing visitors to experience their own movement as design and expression.