Visual Identity
Logo Design
Type Customization
Illustration
Motion Graphic

A brand identity for an archive exhibition tracing the evolution of Mars exploration through five rover missions.

The project transforms decades of scientific research into a cohesive visual system—highlighting how each mission expanded our understanding of Mars through new technologies, imagery, and data. By framing exploration as an evolving archive, the identity emphasizes discovery, continuity, and humanity's enduring curiosity about the unknown.